What is a "Playbook"?

What we mean by "Playbook" is a customized set of data driven documents that reflect your business goals and market research into which federal agencies are buying what you sell, how they buy, from whom, and when and what they will buy again. That data is analyzed, discussed, synthesized and distilled into specific target opportunities, contract vehicles, teaming partners and most importantly, the actions to take to position your company to win those new contracts. Processes, a decision matrix, workflow diagram and checklists for qualifying and shaping upcoming opportunities ensure a disciplined, consistent approach to federal business development.  

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The Playbook also contains an analysis of your marketing communications, recommendations on how to better articulate your value to these target audiences and job descriptions to help you hire the right people to execute your growth plan.

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The final result is a data driven, customized, detailed 24 - 36 month plan for taking your business to the next level.

 

The Playbook represents Steps 1 - 2 of the D.A.V.I.E. Growth Framework.

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